5 Proven Strategies for CPG Companies to Boost Revenue in 2025

With the changing times and increased competition, Consumer Packaged Goods (CPG) companies must face unique challenges in a fast-paced environment. Small businesses competing against these giants offer personalized services that target local markets. It appeals to consumer conscience, promising sustainability and affordability without compromise in quality. This shift in consumer behavior calls for better strategies to maintain profit and growth. 

Here are five strategies, designed to promote CPG revenue growth in the present retail environment. 

1. Streamline Supply Chain Operations

Impact: A report found that 60% of small and mid-sized businesses experienced revenue losses of up to 15% or more in 2022 due to supply chain delays. (Source: supplychainbrain)

Automation is the key to efficiency, and efficiency in the supply chain is crucial to CPG revenue growth. Processes like inventory management, demand forecasting, and order tracking can be automated to reduce expenses and ensure on-time delivery. It can help combat delays, inefficiencies, and errors to avoid high operational costs and lost opportunities.

Another benefit to be derived from an efficient supply chain is a quick response to market changes. Businesses can reduce overstock and markdowns by aligning production schedules with actual demand. It can be achieved via real-time data insights.

Tools like Statista’s Consumer Insights provide valuable data to identify market trends and enhance supply chain planning.

2. Optimize Marketing and Brand Strategy

Impact: The D2C e-commerce is projected to expand at a compound annual growth rate (CAGR) of 15.4%, reaching around $591.3 billion by 2032. (Source: globenewswire)

A consistent and engaging marketing style pushes your product visibility and drives consumer loyalty. Leverage the benefits of omnichannel marketing with platforms like social media, email campaigns, and in-store promotions. It lets you reach your consumers, wherever they are. 

Rising awareness and sustainability consciousness amongst individuals is altering their choices. They tend to favor brands that promote sustainability and transparency. Tell your brand story of incorporating environmentally friendly practices, and ethical sourcing to win some brownie points in the crowded market. 

Co-branded promotions via collaborations with retail partners can also be a neat strategy to boost sales. It not only builds retailer relationships but also piques at curiosity of consumers to learn more.

3. Enhance Retailer Relationships

Impact: The average on-time delivery rate for CPG companies is 55.2%, indicating significant room for improvement in meeting retailer expectations. (Source: globenewswire)

CPG companies can foster revenue increase by maintaining strong relationships with their retailers. They are critical partners that play an integral role in maximizing company revenue. To maintain a good rapport, ensure clear communication, compliance, and prompt dispute resolution.

Compliance failures or delayed shipments can result in chargebacks and deductions, eating up a good chunk of your revenue. Partnering with iNymbus to automate the deduction resolution can tackle this issue effectively.  Businesses can recover revenue that might have otherwise been lost to inefficient manual processes, and improper deduction management.

4. Embrace Data-Driven Decision Making

Impact: 57% of businesses are using software to automate processes, and 63% are using it to better track corporate data. (Source: prnewswire)

Data is one indispensable ingredient in the recipe for effective marketing, sales, and operational strategies. CGP companies can leverage data analytics to better understand the ever-changing customer preferences, purchase patterns, and demands. The insights provided by data lets you narrow down the focus on targeted promotions, pricing strategies, and product launches. All these marketing strategies greatly contribute to CPG revenue growth. 

Robust tools for data analytics need to be a part of every company’s inventory. For CPG companies specifically, they can assist in identifying underperforming SKUs and enhance profitability. Regular analysis reveals important trends and helps mitigate potential losses. 

Platforms like Google Analytics and retail-specific tools such as NielsenIQ can provide actionable insights to refine strategies.

5. Automate Deduction Management to Recover Lost Revenue

A significant portion of lost revenue for CPG companies can be attributed to retailer deductions. Issues in compliance, shipping discrepancies, or promotional allowances can be piling up plates of deductions for you to deal with later. Manual resolution can be a nightmare, especially if you’re resource and time-bound. CPG Software can put you off your tracks to revenue generation. 

iNymbus can pull off eliminating these challenges swiftly with automated solutions for deduction management. Not only will you be able to identify discrepancies but also be profiting from faster recovery of funds via automated dispute resolution. Integrate with retailer systems like Amazon, Walmart, and Target so you can focus on strategic growth while minimizing revenue leakage. 

Why Us?

• Recover 80-90% of lost revenue from retailer deductions.
• Improve cash flow and profitability with a cost-effective solution.
• Reduce reliance on manual processes and human error.

Impact: One of our clients, a video game distributor, faced a massive backlog of Walmart deductions. With iNymbus, they cleared a two-year backlog in just weeks, recovering thousands in lost revenue.